I know, really! It isn’t your ordinary business theme, is it?
Sunflowers rank high with me.
Sunflowers, to me, equal uncommon, high-value success.
From one lone packet of seeds planted in 2007, I have had an ongoing crop of sunflowers. Every. Single. Year.
They grew and thrived in sandy soil many other plants could not endure. Optimistic persistence!
The year my husband’s beloved grandmother died, my sunflowers generously supplied a full, lush bouquet for her.
Their shining faces reminded us of the beautiful gift of life.
Sunflowers create warmth and connections with others. I cannot tell you how many blooms I have given away.
Sunflowers naturally dominate their whole landscape with great generosity and beauty.
Little creatures are fed.
Toxins are cleaned up.
From the Farmer’s Almanac (farmersalmanac.com, June 11th, 2012), Sherie Blumenthal states:
“The sunflower is one of many plants that are now known to aid in “phytoremediation,” a process that employs various types of plants to remove, transfer, stabilize, and/or destroy contaminants in the our soil, water and air. Compared to other cleanup methods, such as soil excavation or pumping polluted groundwater, phytoremediation has become a clean, cost-effective and environmentally-friendly way to reclaim and reuse land that has been tainted by poisonous chemicals and heavy metals.”
Business can be a highly toxic environment. Stress induced by a high-pressure atmosphere. Negativity. Poor economic performance. Chaos caused by disorganization. Terrible customer service.
Sunflowers always give back.
Copywriter, sunflowers — what’s the point here?
Benefit-focused copywriting!
- Serve up success to others with your powerful communications — web copy that grabs your readers’ attention.
- Shine the light on how you can help your client with the best possible words. Clearly state the value you offer.
- Warm up and brighten your business atmosphere by creating personal connections. Regular email communications with your current clients build long-term relationships. I still read emails from companies that have served me well in the past!
- Grow some love for your company by cleaning up communication toxins. Don’t leave your clients unsupported. If you tantalize but don’t deliver the promise…Well, that’s some business poison.
- Give them clear-cut, reliable information about your product or service.
- Share your success stories — true stories of real people and specific ways you solved their problems. Someone is certain to need your business solution.
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