by Julia | Apr 19, 2018 | business content writer, case study copywriter, success story copywriter
Be like Grandma. My Grandmother grew up as a sharecropper’s daughter on the West Coast, moving from farm to farm wherever hired hands were needed. With grit and perseverance that matched her fiery, tousled locks, she pulled herself up from her roots, graduating from...
by Julia | Apr 2, 2018 | business content writer, marketing professionals, success story copywriter, wellness marketing
Wellness provider, your front desk staff may be one of your most important hires. Why? Let’s start with a basic question. What is your business mission statement? If you’re reading this article and your bottom line is your biggest WHY for your business,...
by Julia | Feb 22, 2018 | business content writer, case study copywriter, success story copywriter
Happy with your business marketing yet? This past month I started a “happiness project” for my content writing business. Yes. I deliberately placed a small ad for writing work that would make me happy. Not that I don’t enjoy learning and writing...
by Julia | Sep 30, 2017 | Business communications, business content writer, case study copywriter
I know, I know! I just broke the rules and used all caps in my headline. Sorry about the drama. Naw. Not really sorry. I was treated so very well by a major corporation this week that I have to toot their horn for them. You know those pesky online surveys? The...
by Julia | Sep 21, 2017 | Business communications, business content writer, case study copywriter
Who doesn’t want to hear some good news? Disasters, hate, and violence are what we hear about every single day. Shining stories of good will and kindness keep us afloat. It’s what makes movies like Schindler’s List so very gripping. Good and evil....
by Julia | Aug 2, 2017 | business content writer, marketing professionals
Are you passionate about your product or service? You love to help others. You share your message well face-to-face. But, do you love to write about your business? What a disappointment when I read business web content that makes me yawn! Why? I can’t give one...
by Julia | Jul 18, 2017 | marketing professionals, success story copywriter
Busy professional service provider? I’ve got good news for you today! Everyone and their momma needs some good news. It’s a bad news world most every day. If you don’t tune it out you go around feeling like you drank a belly-ful of lemonade without...
by Julia | Mar 2, 2017 | Business communications, Freelance b2b copywriter, marketing professionals
3 Reasons LinkedIn is vital to professional service providers Are you ignoring LinkedIn? Originally it was more of a job-seeking forum. Not anymore! Today it is as much a global networking system of professionals as a place to post your resume. Maybe you already have...
by Julia | Dec 29, 2016 | Business communications, case study copywriter, marketing professionals, success story copywriter
Cheesy headline — I know! It did grab your attention, right? Now is the time to grab your favorite writing tool or dictation app and do a brain dump. What went well for your business this year? What areas need some love? What specific steps can you take to...
by Julia | Nov 22, 2016 | Business communications, case study copywriter, marketing professionals, success story copywriter
You always know when a business gets too big for its britches. It’s the burning smell coming from a series of unhappy clients. Paying clients, not deadbeats. Complaint letters never get a personal response. Contracts get broken in spite of the “punishment...
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