by Julia | Dec 29, 2016 | Business communications, case study copywriter, marketing professionals, success story copywriter
Cheesy headline — I know! It did grab your attention, right? Now is the time to grab your favorite writing tool or dictation app and do a brain dump. What went well for your business this year? What areas need some love? What specific steps can you take to...
by Julia | Nov 22, 2016 | Business communications, case study copywriter, marketing professionals, success story copywriter
You always know when a business gets too big for its britches. It’s the burning smell coming from a series of unhappy clients. Paying clients, not deadbeats. Complaint letters never get a personal response. Contracts get broken in spite of the “punishment...
by Julia | Oct 27, 2016 | Uncategorized
Ever wonder if your web content, white papers, and case studies even get read? I’ve been browsing through some technical and mechanical white papers and case studies from a variety of companies lately. Surprisingly, sometimes it’s like chewing on that...
by Julia | Oct 17, 2016 | Business communications, case study copywriter, Freelance b2b copywriter, marketing professionals, success story copywriter
When you need marketing inspiration, watching a great movie is just the ticket. #RayEdwards Who doesn’t love a great underdog story? Spoiler alert! In case you haven’t yet watched Eddie the Eagle — you may want to pause here and go watch the movie...
by Julia | Jun 14, 2016 | Business communications, case study copywriter, Freelance b2b copywriter, marketing professionals, success story copywriter
I know, really! It isn’t your ordinary business theme, is it? Sunflowers rank high with me. Sunflowers, to me, equal uncommon, high-value success. From one lone packet of seeds planted in 2007, I have had an ongoing crop of sunflowers. Every. Single. Year. They...
by Julia | Jun 8, 2016 | case study copywriter, Freelance b2b copywriter, marketing professionals, success story copywriter
Attention Professional Service Providers, Solo Professionals, and Marketing Directors! Can your potential clients see what you have to offer in three seconds or less? If not, you need a copy makeover! Words with focus and clarity will grab your reader’s attention and...
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