How to birth human content writing

Or… WHY it’s okay for content marketing to use contractions Gotta love the English language. There’s a contraction … or a painful contraction. And it all depends on context, right? What does this have to do with content marketing? Well, there’s also a...

3 ways to personalize your marketing

The ONE piece of junk mail I read this week… Cute puppy, relevant news, and my name’s on the front page… #personalizedmarketing I’m not a customer of Geico. But their latest snail mail advertisement caught my eye. Ninety-nine percent of the...