by Julia | Oct 20, 2020 | Uncategorized
Or… WHY it’s okay for content marketing to use contractions Gotta love the English language. There’s a contraction … or a painful contraction. And it all depends on context, right? What does this have to do with content marketing? Well, there’s also a...
by Julia | Oct 12, 2020 | business content writer, Golden Rule Marketing, marketing professionals, success story copywriter, Uncategorized
What keeps your client AWAKE at night? They might be dreaming big about future plans. More than likely, though, they’re worried about a current problem. If you’re a professional service provider, your clients usually need you for 2 main reasons:...
by Julia | Jul 23, 2020 | Business communications, business content writer, case study copywriter, Freelance b2b copywriter
Raise your hand if you’ve taken a personality test recently. Yes? So have I. Surprisingly, I discovered a slight shift in personality from my life five years ago. I shifted from an almost even split of introverted/extroverted personality, to a 60/40 ratio...
by Julia | Oct 10, 2019 | success story copywriter, wellness marketing
What does the 70s song snippet, “Na,na,na,na — na,na,na,na — hey, hey, goodbye,” have to do with a day at school? child dancing to music For one small boy at the Meyer Center for Special Children, singing this song over and over again with his music...
by Julia | Jul 24, 2019 | business content writer, marketing professionals
Photo by David Clode on Unsplash If your business blog content drones on longer than 1,500 words a post, you may be lulling your target audience to sleep. Even worse, they’re quickly clicking away. Need a few alternatives? Consider writing a mini ebook as a free...
by Julia | Jun 6, 2019 | Uncategorized
The Last Lesson — lingering notesLong, slender fingers gracefully tickling the ivories — tiny hands that at first could only plunk out simple tunes and could not span an octave — now playing Les Miserables, “I Dreamed a Dream.” The last...
by Julia | Mar 11, 2019 | Business communications, business content writer
Photo Credit:https://www.facebook.com/dtccsmc/ The only session at #DTCCSMC2019 I attended that was not led by a millennial social media expert was the keynote speaker. Michelle Freeman of #freemanstage fame in Delaware IS mother to a 28 year old millennial. Does that...
by Julia | Feb 11, 2019 | Golden Rule Marketing, medical service provider
In a vast ocean of service providers, what makes YOU different from anyone else? Follow up? Quality service? Prompt service? Highly-specialized medical service provider? Largest medical practice in the area? Been in business for 50 years? Family-owned business? Next...
by Julia | Jan 31, 2019 | Uncategorized
The ONE piece of junk mail I read this week… Cute puppy, relevant news, and my name’s on the front page… #personalizedmarketing I’m not a customer of Geico. But their latest snail mail advertisement caught my eye. Ninety-nine percent of the...
by Julia | Jan 16, 2019 | Business communications, business content writer, marketing professionals
LOVE it? HATE it? Marketing hit the news this week with a whiff of aftershave. Shaving? Controversial? That male rite of passage that often starts around 12 years old? I remember my brothers’ sudden interest in shaving apparatus and the creams and lotions...
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