My Grandmother grew up as a sharecropper’s daughter on the West Coast, moving from farm to farm wherever hired hands were needed. With grit and perseverance that matched her fiery, tousled locks, she pulled herself up from her roots, graduating from college with a degree in education.
She was always trying something new, insatiably curious and intelligent, though her career as a teacher was undeniably, well, lackluster. However, she reared four amazingly gritty, intelligent children who multiplied that influence with large families. To date they’ve reared dozens of doctors, musicians, entrepreneurs, and skilled artisans. She certainly left her mark on my life!
“Learning a new skill is never a waste of time, Julie!” The gusto in Grandma’s tone made her voice tremble.”You never know when that skill will come in handy.” She may have been referring to my efforts at piano or perhaps to my budding sewing abilities at the time. Her underlying message came through loud and clear — no slackers in this family!
She and Michelangelo had this in common, according to Jeff Goins, author of Real Artists Don’t Starve. Always be learning something new. Michelangelo segued from sculpting abilities into architecture and engineering. As Goins puts it, “One skill sets into motion the need for another.”
Which is why as a business blogger and writer, I’ve been challenged to continually learn about sales and marketing. Words like sales funnels and target market were formerly bridges into unknown territory for me. I had to embark on a new learning adventure.
Here’s what I discovered. Warm, friendly words that sell helpful products and services benefit both the target audience and the professional service providers. My tools are the 26 letters of the English alphabet.
Now I’m learning to keep my ear to the ground as to what works best on which social media platform.
In this rapidly morphing world of tech and marketing, however, some basic skills and values never go out of style. Treat your clients the way you want to be treated. Always show up when promised. Do your best!
What about those piano and sewing skills? I shake my head when I think about it. Handmade wedding gifts, dresses for my only daughter, and tons of mended clothes later — yep, that’s a skill well worth the time.
Teaching private piano lessons has unbelievably paid over half of our bills for the past dozen years. Who would’ve guessed? Plus, I’ve had the sheer delight of investing in a future generation of musical literacy.
In a few of my students, I’ve seen that inner spark ignite. I sit in awe as beautiful music flows from their fingertips. Who knows? I may have had a hand in molding a future Great Artist. The thought gives me goosebumps.
Meanwhile, as I keep building my own skill sets, I’m in search of my own inner Michelangelo. Thanks, Grandma, for your example of grit that never quit.
Yes. I deliberately placed a small ad for writing work that would make me happy. Not that I don’t enjoy learning and writing about many different topics. I’m a self-confessed word nerd. Think insatiable curiosity like “The Elephant’s Child” who visited the great grey-green, greasy Limpopo River to satiate his curiosity. His curiosity drove his relatives batty. If you’ve never read Rudyard Kipling’s Just So Stories, you’re really missing out, “O Best Beloved”.
I wanted to reach out to new potential clients and jazz up my business. January and February are survival months. Seasonal slump, anyone? Grin and bear it. If you’ve saved up for a trip to a sunny island, well, that’s warm and wonderful. I just wanted business — happy business!
Also, I wanted to make someone else happy. If you meet someone else’s needs, surprisingly, you often find your own needs met. That’s exactly what happened for me. I ran a crazy discount. Got a lead. The lead became a client, and I solved a problem for her — polished happy client stories i.e., mini case studies.
I stepped outside of my comfort zone and met new people. I chatted on the phone with a business owner while she was walking home in NYC. How cool is that for a small-town gal? The wellness therapists that I interviewed for my client’s customer success stories are amazing, successful business owners in unique niches. Helping others. Meeting genuine needs.
Along the way, I rediscovered how much I appreciate the wellness industry and an integrated approach to medicine. Researching different therapy options was just plain fun and positivity rolled into one. Positivity is a rare find in a doctor’s office, just sayin’.
Even better, my client was over the moon with the final product — polished happy client stories with quotes she can use across all of her marketing platforms. She already knows she does good work. But it’s hard to to “toot your own horn” and even tougher to put it into writing yourself. Anyone agonize over writing their About Me page or personal bio? When someone else gushes for you — that’s some serious sweetness for your brand. Happiness for myself and my client? I’d say it was a win-win.
If your business or mindset is in a seasonal slump, celebrating client wins is a sure-fire way to put some spunk back into your step. Happy clients remind you of the basic WHY of your business.
Brainstorm with your sales and marketing departments. Do you have some happy clients you can reach out to for case studies or happy client stories?
If you’re a sole proprietor, go hang out with some other small business owners, perhaps at a local Chamber of Commerce meeting. Is there a special package deal you could run that includes other small businesses? Get the juices flowing and create some good buzz!
Highlight other businesses that have served you well on your website or email newsletter. Give them a shout out on your Facebook or LinkedIn page.
Look at your online reviews. Screenshot the great ones (funny ones are even better — How So-and-So Saved My Bacon) and put them up on your business Facebook page.
Don’t forget current employees or freelancers that serve your business. You’d be scrambling on a hamster wheel without them. Make them happy. Write that recommendation already! Include a tip or a bonus.
We’re up to our ears in negativity in real life, in business, and in the news. Even the gritty, persistently curious Elephant’s Child needed some kind help (no thanks to his relatives, hmmm) along the way to save him from the Crocodile at the great grey-green, greasy Limpopo River! (Curious yet? Need a fun weekend read?)
Be the difference you want to see. If you’re just “in it to win it” for your bottom line, you’ll end up being the loser in the long run. I LOVE seeing businesses big and small that have a mission statement of kindness and fund charitable works with their profits.
Treat others with extraordinary kindness — don’t just talk about it. Do it! Sooner or later, that kindness boomerang’s gonna come back to you. A true happiness project will make you AND your client smile. That, my friends, is the Golden Rule.
Here’s where I offer to help YOU in exchange for a helping of happiness (and some cold, hard cash, too). I create warm, friendly words that sell your business solutions. Need some polished happy client stories? Need marketing blog posts that improve your business visibility and reach your target market? I’m here to help with your content writing and marketing — Call me at 443-362-8789 or email : firstname.lastname@example.org