Everyone and their momma needs some good news. It’s a bad news world most every day. If you don’t tune it out you go around feeling like you drank a belly-ful of lemonade without any sweetener!
I’ve met and interacted with some of them on their blogs, LinkedIn pages, and Facebook pages. Guess what? I’ve even listened to their advice. And it works. In an impossible year, my business has moved slowly forward. The odds have definitely not been in my favor.
I want to share. I’m taking a page from their books. In fact, some of my friends have already been the, ahem, beneficiaries of my free, unsolicited advice. Sorry about that, guys! But you know that I care about you if I share my good news, right?
The best news is this: these business-builders share freely. Yes, they offer high end services. But they’re always giving away good, actionable advice for free. So I made a list of expert business-building mentors I think you should link up with and follow. Only buy what you can afford. Definitely glean from their wisdom.
In particular, four of these individuals have responded to me personally.
Where do they find the time? Ah, ask Michael Hyatt that question. I’m still working on my personal productivity levels. Work/life balance, too.
Obviously, these folks are not the only voices of business humanity. The human, personal touch is how many small businesses survive and, hello, THRIVE! If you shop local, you see this more often.
“If you want to be more successful, be more human in how you market to and engage with your target audience.” John Nemo
My private piano practice has survived and thrived in a very small town, because I’m “that fun, friendly” piano teacher.
I listen and communicate with a broad spectrum of people and age groups day after day, year after year — people just like your clients. We’re a bedroom community of Annapolis, D.C., and Baltimore. Literally all walks of life live here.
Most notably, I don’t verbally “bite” kids or wallop their knuckles when they miss a note. (Um, yes, I’ve heard the stories from parents who quit piano lessons for that very reason. Yikes! The “good old days”, anyone?) I listen to my student’s struggles and find ways to help them succeed, targeted help for their needs.
Listening and learning about your business is my top priority.
Your business content will receive the same loving care and warm communication that I give to all my clients. I’ll even write your email communications for you! Do I hear a sigh of relief?
Maybe you already have a well-established clientele. But what business doesn’t need to grow? LinkedIn can become a powerful networking and growth tool. Here’s why.
While Facebook is still a bigger pond with 800 million plus users, LinkedIn is very much a mega pool to fish from for helpful business connections. With a clearly defined professional profile, your ideal clients can also locate you. Since Microsoft acquired LinkedIn in 2016, it’s also bound to continue growing as a professional networking pool.
Generally they don’t post about their personal feelings or what they ate for lunch! If you join LinkedIn groups, you can learn about the latest business best practices. Or, you can share your business expertise on topics.
Let’s talk about Facebook for a minute. I avoided it for years, personally, because I saw all the online drama that people choose to post. Reading the comments sections of many news articles, and even personal posts will make your stomach turn.
Yuck! It can also easily become a major source of personal information gathering for friends or foes. Basically, unless you are super careful with your settings and the groups you participate in (which can change overnight from private to public), it’s a massive “people-stalking network.”
That being said, I’m not advocating ignoring Facebook advertising.
I just think a business will need to exercise greater caution to keep their noses clean on Facebook. Once I had to disable my comments on my business page because some troll decided to have fun on my page.
It’s certainly a platform for “people drama”. By the same token, I’ve done a great deal of profitable learning and connecting in Facebook business groups and forums. I’ve gotten more likes and shares on this platform thus far.
You can post relevant business articles. If you are a creative, you can post samples of your work in slideshare.
In short, you have a platform, a way to build credibilty, and a huge networking tool!
Seriously, the Alexa ratings for LinkedIn lists it as the 10th most popular website in the US. http://www.alexa.com/siteinfo/linkedin.com.
Globally, LinkedIn rates 22nd as of the writing of this article. Either way, these statistics mean that it’s a massive search engine that can be used to showcase your successful products or services. It’s also a publicly traded company. #LNKD
Better than a comment section, your business profile can receive professional recommendations from those you have served well. Unlike Yelp, you have some control over what is posted there, too. A real name and face on these recommendations adds to your business credibility. This builds the “know, like, and trust” factor which is every marketer’s goal.
Professional practices and networking, huge pool of potential clients, and a way to be taken seriously in your market — have I convinced you yet? Let’s get your LinkedIn growing.
Be sure to put your best foot forward with a professional headshot, client-facing profile, and professional connections.
Can your potential clients see what you have to offer in three seconds or less?
If not, you need a copy makeover!
Words with focus and clarity will grab your reader’s attention and keep them on your website. Great graphics help but powerful words win the day.
Maybe you just have ONE too many projects on your desk right now.
You need a copywriter who is timely and dependable — something my clients love about me!
Need to grow those client connections?
A weekly or monthly email communication builds relationships.
Whether you need original emails or would like to write the first draft yourself, I will be happy to help with the writing process.
Speaking of building relationships with your clients…
If your clients are over the moon about your products or services, let me ghostwrite their testimonials, success stories, and case studies. Happy client stories do the selling for you!