Yes. I deliberately placed a small ad for writing work that would make me happy. Not that I don’t enjoy learning and writing about many different topics. I’m a self-confessed word nerd. Think insatiable curiosity like “The Elephant’s Child” who visited the great grey-green, greasy Limpopo River to satiate his curiosity. His curiosity drove his relatives batty. If you’ve never read Rudyard Kipling’s Just So Stories, you’re really missing out, “O Best Beloved”.
I wanted to reach out to new potential clients and jazz up my business. January and February are survival months. Seasonal slump, anyone? Grin and bear it. If you’ve saved up for a trip to a sunny island, well, that’s warm and wonderful. I just wanted business — happy business!
Also, I wanted to make someone else happy. If you meet someone else’s needs, surprisingly, you often find your own needs met. That’s exactly what happened for me. I ran a crazy discount. Got a lead. The lead became a client, and I solved a problem for her — polished happy client stories i.e., mini case studies.
I stepped outside of my comfort zone and met new people. I chatted on the phone with a business owner while she was walking home in NYC. How cool is that for a small-town gal? The wellness therapists that I interviewed for my client’s customer success stories are amazing, successful business owners in unique niches. Helping others. Meeting genuine needs.
Along the way, I rediscovered how much I appreciate the wellness industry and an integrated approach to medicine. Researching different therapy options was just plain fun and positivity rolled into one. Positivity is a rare find in a doctor’s office, just sayin’.
Even better, my client was over the moon with the final product — polished happy client stories with quotes she can use across all of her marketing platforms. She already knows she does good work. But it’s hard to to “toot your own horn” and even tougher to put it into writing yourself. Anyone agonize over writing their About Me page or personal bio? When someone else gushes for you — that’s some serious sweetness for your brand. Happiness for myself and my client? I’d say it was a win-win.
If your business or mindset is in a seasonal slump, celebrating client wins is a sure-fire way to put some spunk back into your step. Happy clients remind you of the basic WHY of your business.
Brainstorm with your sales and marketing departments. Do you have some happy clients you can reach out to for case studies or happy client stories?
If you’re a sole proprietor, go hang out with some other small business owners, perhaps at a local Chamber of Commerce meeting. Is there a special package deal you could run that includes other small businesses? Get the juices flowing and create some good buzz!
Highlight other businesses that have served you well on your website or email newsletter. Give them a shout out on your Facebook or LinkedIn page.
Look at your online reviews. Screenshot the great ones (funny ones are even better — How So-and-So Saved My Bacon) and put them up on your business Facebook page.
Don’t forget current employees or freelancers that serve your business. You’d be scrambling on a hamster wheel without them. Make them happy. Write that recommendation already! Include a tip or a bonus.
We’re up to our ears in negativity in real life, in business, and in the news. Even the gritty, persistently curious Elephant’s Child needed some kind help (no thanks to his relatives, hmmm) along the way to save him from the Crocodile at the great grey-green, greasy Limpopo River! (Curious yet? Need a fun weekend read?)
Be the difference you want to see. If you’re just “in it to win it” for your bottom line, you’ll end up being the loser in the long run. I LOVE seeing businesses big and small that have a mission statement of kindness and fund charitable works with their profits.
Treat others with extraordinary kindness — don’t just talk about it. Do it! Sooner or later, that kindness boomerang’s gonna come back to you. A true happiness project will make you AND your client smile. That, my friends, is the Golden Rule.
Here’s where I offer to help YOU in exchange for a helping of happiness (and some cold, hard cash, too). I create warm, friendly words that sell your business solutions. Need some polished happy client stories? Need marketing blog posts that improve your business visibility and reach your target market? I’m here to help with your content writing and marketing — Call me at 443-362-8789 or email : email@example.com
Maybe your business is going through trying times? Maybe you’ve hit a wall with growth.
It’s time to scratch, hunt, and dig up some happy client stories. Don’t invent them. Sooner or later you’ll be seen for a fake. I’m sure you’re not.
What about a quick exit survey on your website?
What did you like about us? Did you like our service? Please leave us feedback and an email. This may generate a client you can actually talk to in the world of online sales.
Other ways include in-office surveys and asking happy clients in person if you can share their story.
Good feels. We all need them. An ancient Proverb compares pleasant words to honeycomb, sweet and healthful. How you spread your news is up to you. Facebook is a quick hit and an instant share. This will mean an abbreviated happy client story, so shrink that case study down to one paragraph with a quote!
If you’re a B2B company, then you can share the love. Even a small business can feature another small business. Life gets more beautiful.
Your generosity in featuring another business will not go unnoticed. Generosity breeds generosity.
For longer-term impact, you will want to use your full-fledged 500 word or more case study as a printable sell-sheet for your sales reps. Your in-house marketing and design team create an attractive format that your sales reps hand to a client. Or you can ask your freelance content writer who their favorite designers are. They often work hand-in-glove.
You know the drill. B2B clients stop by your booth. You want quality brochures or fliers to hand them as they move along to the next vendor. Attractive stories are a quick way to get your company remembered. At end of the day, your case study flier may be the first thing your potential client wants to read.
Updated information on your website keeps the SEO rolling. Is your web copy boring and bland. Add some zip and zing to your content. A happy client story? Bingo!
Old-fashioned emails are not dead. In fact, I just bought a small item recently from a small company that emails me regularly. I may skim most of them — truth– and don’t read every word. Some get trashed. Still, the word SPECIAL caught my eye.
Offer a discount with this teaser — an abbreviated case study or a happy client story. That’s a winning combination!
B2B customers hang out on LinkedIn. Why not put your best foot forward? You need to publish regularly to get seen on LinkedIn. No fairy dust here. Just a steady drip of attractive information will do.
If you’re ready for a new lead magnet on your website, a great case study could fit the bill. Maybe you are shifting your target market. New client case studies based on this specific market might be just the ticket. You can include the link in business emails with clients. Boom! They have something attractive to print off for their boss, or whomever is in charge of the buying decisions.
Ready to invest in quality case studies for your business? I’m here to help strategize, interview and write, polish, and write!
As a professional service provider, your clients want to hear from other folks just like them. How did you solve their problems?
Now that’s a story worth telling. Let’s get started today! I’m talking to clients every single day, so please leave a message on my cell 443-362-8789 or email firstname.lastname@example.org Your story is important to me!