It did grab your attention, right? Now is the time to grab your favorite writing tool or dictation app and do a brain dump.
What went well for your business this year? What areas need some love? What specific steps can you take to improve your business this year? Goal-setting, anyone?
To help with this process, I’m highly recommending a free download from Michael Hyatt. You can get this by visiting http://www.bestyearever.me
The free ebook is called:
Achieve What Matters in 2017: 8 Strategies Super-Successful People Are Using Now to Accomplish More This Year.
I hope to reread this before 2017 begins. I have some huge goals this year. I may post a few of them just to hold my feet to the fire. Not today, though! This post is for you.
Everyone, every business needs a website! Just look around. Every handyman’s van, every delivery truck, every service vehicle almost without exception has a website listed on it. Just because you have one doesn’t mean it’s a good one, though.
Short sentences. White space. Uncluttered webpage. Not a huge bunch of ads and affiliate links.
Your massive list of credentials may be impressive. Ask yourself this question. Does it focus clearly on how you can help your client succeed with their business needs? If, so, good. It’s okay to state what you’re good at if it helps others. If not, cut it down to what matters most to your client.
Your web visitors need a clear nudge to try out your product or services. The digital marketplace is noisy and crowded. Your website needs to be warm, friendly, and inviting. You also need a compelling reason for them to click and try what you have to offer.
Folks are looking for social proof these days. Ever read Amazon reviews before you buy? Recently we tried out the auto maintenance services of a local shop because of the awesome reviews!
Make sure you highlight happy clients or character references on your website. Consider hiring someone to ghostwrite these so you don’t have a sloppy success story that fails to showcase your best business solutions!
If you sell a more complex product or service, an in-depth case study or success story complete with a professional interview by a writer will grab your client’s attention. Reviews are great, but a success story clearly focused on your business solution is even better.
This year I spoke to a highly frustrated business co-owner of a consulting service. Her partner had hired a marketing manager who wrote web copy that was full of errors and wildly disorganized.
I had to ask, what exactly is it that you do, after reading their website.
The same held true of the marketing materials and business emails being distributed. Their target market is highly skilled professionals! Epic business fail! This consultant firm was in serious need of a second set of eyes.
Maybe your website looks sharp. However, fresh web copy could boost your web traffic and SEO. Your content copywriter may even suggest a new marketing theme or strategy. Two pairs of eyes are better than one.
Oops! That is my business goal, too. Let the cat out of the bag, didn’t I?
Providing free, helpful information through a blog or an email newsletter is a great way for your target audience to get to know you.
The consistent “drip effect” is a proven marketing strategy.
Along the way you may find yourself reaping the kindness you have sowed by gaining new clients.
Offer a reward system for loyal customers. The small gifts are a surprisingly effective way of saying thank you. This could be an extra product or an extra service. Serve the extra five minutes, say, as the extra mile.
Take the heat gracefully. Mistakes and misunderstandings happen. Figure out a fair way to compensate your client. This is far less costly than “reverse referrals”.
Simply say the words “thank you for your business”. In a world of constant negativity, these words are a day-brightener when spoken warmly and sincerely.
Take a page from Chick-fil-a. Little things like, my pleasure, create a crowd of loyal fans.
Thank you for reading this, by the way.
Perhaps you already have a grateful fan club? Spotlight your happy client stories to breed a circle of gratitude!
Now that’s a smell that’s warm, spicy, and very attractive.
I know, really! It isn’t your ordinary business theme, is it?
Sunflowers rank high with me.
From one lone packet of seeds planted in 2007, I have had an ongoing crop of sunflowers. Every. Single. Year.
They grew and thrived in sandy soil many other plants could not endure. Optimistic persistence!
The year my husband’s beloved grandmother died, my sunflowers generously supplied a full, lush bouquet for her.
Their shining faces reminded us of the beautiful gift of life.
Sunflowers create warmth and connections with others. I cannot tell you how many blooms I have given away.
Sunflowers naturally dominate their whole landscape with great generosity and beauty.
Little creatures are fed.
Toxins are cleaned up.
From the Farmer’s Almanac (farmersalmanac.com, June 11th, 2012), Sherie Blumenthal states:
“The sunflower is one of many plants that are now known to aid in “phytoremediation,” a process that employs various types of plants to remove, transfer, stabilize, and/or destroy contaminants in the our soil, water and air. Compared to other cleanup methods, such as soil excavation or pumping polluted groundwater, phytoremediation has become a clean, cost-effective and environmentally-friendly way to reclaim and reuse land that has been tainted by poisonous chemicals and heavy metals.”
Business can be a highly toxic environment. Stress induced by a high-pressure atmosphere. Negativity. Poor economic performance. Chaos caused by disorganization. Terrible customer service.
Can your potential clients see what you have to offer in three seconds or less?
If not, you need a copy makeover!
Words with focus and clarity will grab your reader’s attention and keep them on your website. Great graphics help but powerful words win the day.
Maybe you just have ONE too many projects on your desk right now.
You need a copywriter who is timely and dependable — something my clients love about me!
Need to grow those client connections?
A weekly or monthly email communication builds relationships.
Whether you need original emails or would like to write the first draft yourself, I will be happy to help with the writing process.
Speaking of building relationships with your clients…
If your clients are over the moon about your products or services, let me ghostwrite their testimonials, success stories, and case studies. Happy client stories do the selling for you!