I’m not a customer of Geico. But their latest snail mail advertisement caught my eye. Ninety-nine percent of the time all such mail hits the trash immediately. So I set out to analyze my own response. Why did I bother opening and reading this?
So I’d be delighted to hear from you on LinkedIn, but if you do reach out, please tell me what we may share in common and why we should connect, okay? I promise to do the same for you. https://www.linkedin.com/in/juliadaniels/
Even an engineer might get bored stiff reading some of this cold, dry material.
The company’s decision makers will want the details in a format they can skim. They are super busy people! What are the key features or benefits for the buyer? Make them pop! Then the readers can home in on the details that truly matter to them.
Investing in some graphic design is sure to net you more business. More content read, more buyers move into your sales funnel. Infographics are eye candy to an educated reader. Put your data to good use and dress it up to sell!
Keep the detailed, quality content, but highlight the goodies.