It’s a CRAZY noisy world.
We’re constantly bombarded with marketing. Instagram. Facebook. Twitter. YouTube.
If you’re a professional service provider dead-set on doing your best for your clients, it doesn’t seem fair that the biggest, loudest, flashiest voices get the “worm”. (You know, “the early bird gets the worm”).
Maybe you only have five seconds or less to capture your target audience online.
Or maybe not. Maybe that climb to the top will take T.I.M.E!
My take? Perhaps great marketing for quality service providers is a combination of the five-second rule AND the story of the tortoise and the hare.
If you’ve never heard this Aesop’s fable, here’s my five second version: It’s the ultimate practical joke in the Animal Kingdom. Everyone knows the outcome, right?
The race is set between the flashy, fast-talking, handsome Hare and a slow-moving, heavy Tortoise. BANG! They’re off.
Hare prances, dances for his audience, and zips off at lightning speed, leaving Tortoise to eat his dust. Once he’s far enough ahead, he decides to take a short snooze.
Tortoise crawls along lifting one cumbersome, heavy leg at a time. He never stops moving slowly but surely.
Along the way, he passes the sleeping Hare but does not pause until he crosses the finish line!
The Animal Kingdom gasps then raucously applauds, waking up Hare.
“Slow and steady wins the race.”
Ever heard that line before? I’ve repeated this hundreds of times as an educator, encouraging my students to persist, to keep climbing, to take one small step at a time.
Content marketing needs both elements — pizazz and persistence.
Why do I call it “persistence marketing”? Most content marketing is effective as a steady drip. You have to show up regularly to build confidence and trust. We’ve seen more than one shop in town end up closing due to irregular hours.
How will you add pizazz and persistence to your content marketing plans today?
I offer a free 30 minute content strategy session for new clients only where I look at your business online and discuss ways to improve your copy or content marketing. Julia, at your service! Call 443-362-8789.
Maybe you already have a well-established clientele. But what business doesn’t need to grow? LinkedIn can become a powerful networking and growth tool. Here’s why.
While Facebook is still a bigger pond with 800 million plus users, LinkedIn is very much a mega pool to fish from for helpful business connections. With a clearly defined professional profile, your ideal clients can also locate you. Since Microsoft acquired LinkedIn in 2016, it’s also bound to continue growing as a professional networking pool.
Generally they don’t post about their personal feelings or what they ate for lunch! If you join LinkedIn groups, you can learn about the latest business best practices. Or, you can share your business expertise on topics.
Let’s talk about Facebook for a minute. I avoided it for years, personally, because I saw all the online drama that people choose to post. Reading the comments sections of many news articles, and even personal posts will make your stomach turn.
Yuck! It can also easily become a major source of personal information gathering for friends or foes. Basically, unless you are super careful with your settings and the groups you participate in (which can change overnight from private to public), it’s a massive “people-stalking network.”
That being said, I’m not advocating ignoring Facebook advertising.
I just think a business will need to exercise greater caution to keep their noses clean on Facebook. Once I had to disable my comments on my business page because some troll decided to have fun on my page.
It’s certainly a platform for “people drama”. By the same token, I’ve done a great deal of profitable learning and connecting in Facebook business groups and forums. I’ve gotten more likes and shares on this platform thus far.
You can post relevant business articles. If you are a creative, you can post samples of your work in slideshare.
In short, you have a platform, a way to build credibilty, and a huge networking tool!
Seriously, the Alexa ratings for LinkedIn lists it as the 10th most popular website in the US. http://www.alexa.com/siteinfo/linkedin.com.
Globally, LinkedIn rates 22nd as of the writing of this article. Either way, these statistics mean that it’s a massive search engine that can be used to showcase your successful products or services. It’s also a publicly traded company. #LNKD
Better than a comment section, your business profile can receive professional recommendations from those you have served well. Unlike Yelp, you have some control over what is posted there, too. A real name and face on these recommendations adds to your business credibility. This builds the “know, like, and trust” factor which is every marketer’s goal.
Professional practices and networking, huge pool of potential clients, and a way to be taken seriously in your market — have I convinced you yet? Let’s get your LinkedIn growing.
Be sure to put your best foot forward with a professional headshot, client-facing profile, and professional connections.
I know, really! It isn’t your ordinary business theme, is it?
Sunflowers rank high with me.
From one lone packet of seeds planted in 2007, I have had an ongoing crop of sunflowers. Every. Single. Year.
They grew and thrived in sandy soil many other plants could not endure. Optimistic persistence!
The year my husband’s beloved grandmother died, my sunflowers generously supplied a full, lush bouquet for her.
Their shining faces reminded us of the beautiful gift of life.
Sunflowers create warmth and connections with others. I cannot tell you how many blooms I have given away.
Sunflowers naturally dominate their whole landscape with great generosity and beauty.
Little creatures are fed.
Toxins are cleaned up.
From the Farmer’s Almanac (farmersalmanac.com, June 11th, 2012), Sherie Blumenthal states:
“The sunflower is one of many plants that are now known to aid in “phytoremediation,” a process that employs various types of plants to remove, transfer, stabilize, and/or destroy contaminants in the our soil, water and air. Compared to other cleanup methods, such as soil excavation or pumping polluted groundwater, phytoremediation has become a clean, cost-effective and environmentally-friendly way to reclaim and reuse land that has been tainted by poisonous chemicals and heavy metals.”
Business can be a highly toxic environment. Stress induced by a high-pressure atmosphere. Negativity. Poor economic performance. Chaos caused by disorganization. Terrible customer service.
Can your potential clients see what you have to offer in three seconds or less?
If not, you need a copy makeover!
Words with focus and clarity will grab your reader’s attention and keep them on your website. Great graphics help but powerful words win the day.
Maybe you just have ONE too many projects on your desk right now.
You need a copywriter who is timely and dependable — something my clients love about me!
Need to grow those client connections?
A weekly or monthly email communication builds relationships.
Whether you need original emails or would like to write the first draft yourself, I will be happy to help with the writing process.
Speaking of building relationships with your clients…
If your clients are over the moon about your products or services, let me ghostwrite their testimonials, success stories, and case studies. Happy client stories do the selling for you!