The only session at #DTCCSMC2019 I attended that was not led by a millennial social media expert was the keynote speaker. Michelle Freeman of #freemanstage fame in Delaware IS mother to a 28 year old millennial. Does that count?
She shared her powerful “climb from the bottom up” story in a nutshell. We all cheered for her many years of productive, positive, inspiring sobriety.
Her message was right in sync with what each breakout session speaker already had in place in their power-point presentations. Tell your authentic story. Create connectivity.
Hands down, AUTHENTICITY was the unplanned top word. Tell authentic stories. Be authentic in your business. Don’t fake it. Millennials know when they’re being “sold” to. Yes, almost across the board, you will be marketing to millennials. So pay attention to them!
The human attention span is now 7 seconds long. A goldfish’s attention span is 8. There’s a lot of noise competing for that 7 seconds, so think outside the box.
Sadly — not funny — teachers are competing with social media in the classroom. They report that kids don’t even know how to have a conversation anymore.
That puffy resume. That stuffy LinkedIn profile. That long ranting web page about your business? Not gonna cut it. You need client-centered marketing on all of your content channels. What are your client’s needs? Problems? Desires? Put your client first.
Or, Keep It Simple, Sweetie! Social media content marketing is morphing rapidly. Don’t think you have to show up on every platform. Do show up consistently on the platforms you do use. For Facebook and Instagram, showing up at least every other day is important.
Yes to the video. No to perfection! While you need video content on your social media platforms, you don’t necessarily need to hire a professional. Sometimes simple, candid clips shot on your iPhone can garner the viral attention that every business dreams of. Follow the above steps when planning your video. Simple. Authentic. Client-focused.
About 90% voted for Instagram. Surprise, surprise, though! The fastest growing crowd of Twitter users? YOUR grandparents! Maybe Twitter is where the generations connect?
According to at least two millennial experts, NO! While this will not be your “hottest” social media real estate, you can conduct some great social connectivity and plant anchor content there which is NOT owned by social media platforms.
I might add that some businesses are finding connectivity with once-a-month email marketing. Once a month was the latest recommendation. Your email list? Totally your own real estate on the web.
All Facebook post boosts should be very targeted to your area and demographic and strategically timed, especially if you’re running a special event connected to your business. Great time to boost a post is about a week before the event.
If you’re being authentic wherever you show up, your clients will share. Make it easy for them to find you, yes! So go set up that business Facebook page and start your IG account. (Ummm, working on that one next — that was my biggest personal takeaway). Then be consistent.
Yes, yes, yes! Dogs are good for business. So are cats. From security cats on Facebook to dogs wearing swag, a furry mascot does not hurt business! If you can warm up your content with some fur, well, just do it already. Pets: the new universal language?
So which content cat do I choose? I’ve got three! I’m in a bit of a pickle now. Ha! Especially since I’ve accidentally acquired TWO alpha males.
For a new-found friend of mine who works with #CHEER as a community relations director, a pet mascot for seniors is a gold-mine idea. How could you make this work for your business?
If you attended #DTCCSMC2019, I’d love to hear your takeaways, too. Each of us tuned in to something different. Please COMMENT and SHARE!
Marketing hit the news this week with a whiff of aftershave. Shaving? Controversial? That male rite of passage that often starts around 12 years old? I remember my brothers’ sudden interest in shaving apparatus and the creams and lotions that accompany it. New smells from the bathroom!
Now everyone’s talking about shaving. At least for the moment in certain contexts. We’ll come back to this thought.
CNN for business reports crowding in the men’s razor market. According to CNN, the new controversial Gillette shaving commercial was spawned because Gillette had to do something to stand out. They’re re-branding due to the fierce competition in their market. True and true.
CBS chimed in with their own take. So have thousands of other people. I first noticed the buzz on my LinkedIn feed this morning. A fellow marketer put up the YouTube ad link and posted a question. Love it? Hate it? Within an hour 65 comments had been posted! Being curious as a marketer, I skimmed all 65.
Here’s a link to the Gillette ad that’s generating so much buzz about life, marketing, and especially #metoo. https://youtu.be/koPmuEyP3a0
Gillette sparked a conversation. Look who’s talking! Major news sources are. Social media is. Your friends and coworkers are. You can’t reach clients without talking to them in some way, shape, or form.
Someone in Gillette’s marketing department has been researching their clients’ challenges. When you find you’re in a hot mess, you appreciate someone who’s willing to step in it with you. Misery still loves company. Bullying. The #metoo movement which has been shaking things up for fathers, grandfathers, bosses, and co-workers. Love it or hate it, you ignore this issue at your own peril.
Gillette’s marketing is short and sweet: We Believe: The Best Men Can Be. It ties into their tagline -The Best Men Can Get. I have formed my own opinions on this topic. I’m sure you have, too. Nevertheless, if Gillette had tried to also include something about the controversial wall or the environment, they would’ve lost their audience’s attention. Too many ideas confuse. You confuse, you lose. I’m betting Gillette is on the right track for more sales this quarter!
Do you need help with storytelling that starts a conversation? Need clarity finding your audience’s challenges or pain points? What about content marketing that focuses on ONE big idea, ONE hook at a time? Let’s do some powerful business brainstorming today. Or just throw the idea at me, and I’ll run with it for you! email@example.com
#contentmarketing #goldenrulemarketing #marketing #freelancemarketingwriter
I’m an old hand at lemonade stands. Maybe that’s where my gritty business mindset was born. Hot, humid South Carolina summers in “Mister Rogers Neighborhood” with several busy siblings — it’s prime recipe for an age-old kid-preneur business plan — a lemonade stand. Ours stood under a giant mossy oak tree.
Fast forward twenty years. My cutie-pie, blueberry-eyed daughter with long blond braids wanted some pocket money one summer. Without scrubbing Mom’s windows, sigh. Selling lemonade seemed SO much more exciting — until she spent hours in the humid shade of a tree with very few sales.
This time of year, you might be dreaming of sunny summer days with a hint of lemon in your sparkling water and LOTS of clients in 2109. You’re planning and getting your business in order. Or making a valiant effort?
2018 was a tough year for small business owners wiped out by the fires in California or the hurricane damage and flooding in Florida. Maybe it was a tough 2018 for you due to personal losses.
Personal loss and tragedy can be especially hard to work through when you run a small business and don’t have the perks of paid time off to recover and refocus. How can you bring your A-game to your business when your mindset is out of kilter?
I can relate. I’ve been hands-on caring for an immediate family member recovering from stroke and cancer. Then there was the sudden, unexpected cross-country move of another close family member, as well as two not-at-fault car accidents this year. I’ve felt like I could barely come up for air before the next wave washed over my head.
Yet somehow, I’ve been blessed with some sweet, sweet lemonade. I’ve worked with wonderful clients this year. I’ve interviewed and written about some amazing humans that inspire me to tiptoe in their GIANT footsteps. Their accomplishments are such a dose of positivity that I tell myself: Pick yo-self up! Shake it off! Move it, lady!
I had some help! Looking back on 2018, I made a list of a dozen favorite tools and tips for inspiration that helped me keep moving and not drown in a sea of lemonade. If sharing these can help you persevere in your business or even in a stinky job, well, I’d love to pay it forward right here.
Just three, folks! Anyone can do this. I read more books than these on a personal growth level, but these three really applied to my business mindset.
1.) Real Artists Don’t Starve by Jeff Goins was my top favorite business book. I bought in on a flash sale off of Amazon, and read it on my Kindle app on the go. If you’re on the verge of quitting on your talents — don’t!
Read this book first. Please. We’re not factory machines. You’re not a cog in a wheel. You have unique gifts and talents to use for the good of others and your own paycheck. “A laborer is worth of his hire.”
2.) Eat That Frog! 21 Ways to Stop Procrastinating and Get More Done In Less Time by Brian Tracy. I so needed this book. By the way, Michael Hyatt and Brian Tracy must share ideas. They both talk about getting your BIG THREE out of the way first thing each day.
Writing down my BIG THREE each day has been a huge benefit to my productivity and a boost to my morale and mindset. CHECK. CHECK. CHECK. Whew! I did it. This is only one of 21 wonderful tips that make total sense when your life doesn’t.
( If you’re thinking I’m hooked on the number three, you might be right. The artist side of me knows that a good composition often consists of groups of three.)
3. ) Expert Secrets by Russell Brunson. Entrepreneur extraordinaire, Russell Brunson has helped internet businesses catapult with his SAAS-type offering at ClickFunnels. I’m still on the fringes, figuring this out, but I can say I’ve talked to two people personally whose small businesses have grown exponentially by using ClickFunnels.
One thing Russell has inspired me to do is to be authentic in my business. Like today. I’m telling a bit of my story, because I’m a human interested in helping other humans. He didn’t quit, either, when his story got very tough. Lotsa lemonade to be sipped while reading Russell’s story.
Personal challenges can suck the brain cells right out of you. You get a sucker-punch in the gut, and yet somehow you have to get on stage with your business and perform. That’s when nothing in life makes sense, right? So here are my podcasts of brain restoration in the order of MY personal favorites.
Ed Gandia of www.b2blauncher.com hits it out of the park with practical, useful topics for business writers. However, often his topics overlap and apply to any small business owner — such as a podcast on health insurance for freelancers. Or how about a podcast on using LinkedIn to grow your business? Ed’s been podcasting for a while. With a wealth of topics to choose from, you can choose ones that interest you and apply to your business. Check out the link below. You’re welcome, too!
I was first introduced to Michael Stelzner after reading his book on writing white papers. Very, very B2B!
So imagine my surprise when I found out Stelzner now heads up Social Media Marketing World conference and offers his expertise at www.social mediaexaminer.com. His podcast is chock-full of interviews with experts on the ever changing world of — you guessed it — social media marketing! Cause pretty much every single business is on social media now. You need this shot in the arm!
Since I’m a business writer, the next podcast is my cuppa tea. Steve Slaunwhite is an excellent teacher on all things practical for business writing. Maybe you want to handle more of your own business writing? Check out his short, informative podcasts!
Now, to be clear, I’m biased. I’m a business WOMAN. I’m also a writer. So I’ll forgive you if you tune me out here.
However, my top favorite FB group is run by a woman, the inspiring Julie Christine Stoian, but many men are in this group: Living the Laptop Life: A Group for Online Service Providers and Marketers.
Such a plethora of amazing professionals hang out here and help one another. Plus, you get to drop a link to your business on Mondays and Fridays (with a $50 offer that can lead to MUCH better money). It’s been good for business, folks. If you don’t get a bite, keep throwing out different hooks, a.k.a, Russell Brunson.
I was so delighted to find The Freelance Content Marketing Writer group on FB. Jennifer Goforth Gregory has a good thing going here. Though the job postings have not yet hit “gold” for me, I’ve gotten answers to business questions.
Writers let down their hair and ask for advice about tough clients or prospective gigs and pricing questions. The professional insights are just what the doctor ordered to ramp up my business mindset. It’s a good, safe place to go when business from home gets tough or lonely. https://www.facebook.com/groups/FreelanceCMW/
For networking purposes, I’ve been pleased with Women Helping Women Entrepreneurs FB group. I haven’t really done a lot on this group, but I find the quotes to be inspiring, as well as the large group of women working from home. https://www.facebook.com/groups/womenbizowners/
I have a few openings to work with quality, caring professional service providers. I can help you attract and connect with your clients through regular blog posts, email newsletters, or a THAT ebook download you need. Maybe you need a refresh on your web copy? Let’s make some sweet lemonade with your content marketing! Call me or email for your free initial phone consult.
Julia 443-362-8789 firstname.lastname@example.org
It’s a CRAZY noisy world.
We’re constantly bombarded with marketing. Instagram. Facebook. Twitter. YouTube.
If you’re a professional service provider dead-set on doing your best for your clients, it doesn’t seem fair that the biggest, loudest, flashiest voices get the “worm”. (You know, “the early bird gets the worm”).
Maybe you only have five seconds or less to capture your target audience online.
Or maybe not. Maybe that climb to the top will take T.I.M.E!
My take? Perhaps great marketing for quality service providers is a combination of the five-second rule AND the story of the tortoise and the hare.
If you’ve never heard this Aesop’s fable, here’s my five second version: It’s the ultimate practical joke in the Animal Kingdom. Everyone knows the outcome, right?
The race is set between the flashy, fast-talking, handsome Hare and a slow-moving, heavy Tortoise. BANG! They’re off.
Hare prances, dances for his audience, and zips off at lightning speed, leaving Tortoise to eat his dust. Once he’s far enough ahead, he decides to take a short snooze.
Tortoise crawls along lifting one cumbersome, heavy leg at a time. He never stops moving slowly but surely.
Along the way, he passes the sleeping Hare but does not pause until he crosses the finish line!
The Animal Kingdom gasps then raucously applauds, waking up Hare.
“Slow and steady wins the race.”
Ever heard that line before? I’ve repeated this hundreds of times as an educator, encouraging my students to persist, to keep climbing, to take one small step at a time.
Content marketing needs both elements — pizazz and persistence.
Why do I call it “persistence marketing”? Most content marketing is effective as a steady drip. You have to show up regularly to build confidence and trust. We’ve seen more than one shop in town end up closing due to irregular hours.
How will you add pizazz and persistence to your content marketing plans today?
I offer a free 30 minute content strategy session for new clients only where I look at your business online and discuss ways to improve your copy or content marketing. Julia, at your service! Call 443-362-8789.
Here’s what I’m dipping into between doctor’s appointments, end of summer activities, and writing web pages for a client. Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done In Less Time by Brian Tracy.
Now, I really don’t think procrastinating is my biggest problem, but getting more done in less time? Well, I’m all over that one.
Some tasks I need to automate. Some tasks I need to delegate. Some tasks I just need to throw onto next month’s or even next year’s pile.
As Tracy puts it, you just cannot get it all done. You never will. But what’s the most valuable thing you should be doing each day? That’s the frog you need to eat.
WRITE IT DOWN! As he puts it, think on paper.
The most important tasks I need to tackle first thing. Every. Single. Day. Eat that FROG!
What things in your life and business are so important that only YOU and your special gifts can accomplish them?
Another question to ask yourself is this: What do I stink at or hate doing that I can delegate to someone else? (Someone who adores those neat calculations and entering data — well, that’s their zone of genius, not mine!)
I’m loving this book. Tracy writes with such clarity that I can read for ten minutes and take away something actionable. That’s value.
Hello! How clear are you on the VALUE you offer your clients? Are you timely, accessible, the best in your field?
So let’s “eat that frog” together.
I’d love to help you clarify your unique value. Whether it’s a friendly, monthly voice in an email newsletter or blog post, your personal web bio, or your needed web copy makeover, I’m your writer gal! Let’s talk: email@example.com or 443-362-8789
If you’re shopping for a big ticket item this week, chances are you’re going to ask some BIG questions. At the very least, you’ll read online reviews, maybe check out Consumer Reports, and do a bit of “Google” searching. If you can, you will definitely talk to a real live sales person, too. Along the way, you will ask friends and neighbors about their experiences with the product or service provider in question, right? It happens all the time.
My mom friends and I are no different. We are always asking each other questions. Whom do you recommend for a doctor, a dentist, an orthodontist? Why? Did you like your HVAC company? Why not?
When I was pregnant with my daughter, I had a few questions for our future pediatrician. Our hospital at that time required you to have one lined up before giving birth. Momma bear went into research mode.
Guess which pediatrician I chose? The doctor who called me back and allowed me 5 minutes of his valuable time to answer my few questions. He soothed a momma bear’s heart. He is excellent at patient-centered care!
Funny thing — I tried this same tactic very nicely at our local primary physician’s office this week. I walked in. I waited patiently for a receptionist to finish a call. She then asked if I was there for an appointment.
No, but are you currently accepting new patients? Yes? Great! Would I be able to ask a doctor just a few questions before I make an appointment as a new patient? She can call at her convenience any time. No rush.
The receptionist actually told me, Oh, you’re shopping for doctor? Well, you can’t do that here. I smiled, said, Okay, that does answer my question, and left.
My daughter’s outgrown her pediatrician, and she’s really nervous about seeing a new doctor. I’m still the momma bear. I’m out to protect my cub. It’s my right.
You can guess the office I walked into obviously got a big fat “F” in the realm of patient-centered care. Maybe that receptionist was just having a bad day. She needs to practice a new line, though, or undergo more training. Wonder why I wrote this article about a medical practice’s most important hire?
I should know, because I spent a few years being that front desk lady. As I learned later, our optometrist’s office had gone through quite a few hires to find a multi-purpose receptionist (greeter, appointment-setter, eye-care coaching, insurance and financial data gatherer, and eyewear sales, anyone?)
You’re only permitted one shot at a doctor for a yearly routine appointment covered by insurance. Otherwise, you have to pay out of pocket for a second visit to another physician, and the cycle could repeat itself until you find someone you like and trust.
Why wouldn’t there at least be a representative nurse to answer a few questions? After all, whoever helps you take care of your health is actually one of the most valuable purchases you make in life.
Consider this, too. For most folks, medical insurance is one of their larger monthly bills. So why wouldn’t you ask questions and invest in yourself wisely? Who has the gall to say they won’t talk to a potential buyer? Really?
Something similar also happened this week to another lady friend of mine as we shared stories. She went shopping for a doctor and asked the same question I did. Truly reasonable question, I think.
Happily, she received a slightly-altered, but much more patient-friendly response.
“We don’t offer a meet-and-greet session with our doctors, but we do have a nurse that knows each doctor very well who can answer your questions.” Ahhh! Your nurse is your salesperson. That works. Yes, I’ll be happy to talk to your nurse.
As it turns out, my friend who also asks annoying, intelligent questions has some very unique and serious health issues. She simply wanted to learn more about this doctor’s level of experience with her specific needs. It was vital!
Her next doctor would affect the quality of her life. She’d been down a long medical road, knew what had helped her, and what didn’t. She didn’t want to go back through all of the “experimental stages” with a new doctor in a new area.
My mom friends and I — well, we’ve heard this run-around from medical practices before, so we compare notes. We chat about our various doctors, because it’s often the only way to get information.
One friend has been so perturbed by her experiences that she refused to hire a primary care physician for several years. She would just go the the walk-in emergency medical clinic if she was sick, instead.
There’s a simple answer actually. What we all want is genuine transparency from our medical providers with a touch of caring.
And that may take more than 15 minutes of scheduled time.
We don’t just want to read about you on the web. We want to get a feel for your practice, and have a few personal questions that may be quite private.
Just a little bit of time goes a long way. If you don’t allow “interview questions” you’re really not being fair to us your consumer. You’re asking us to hire you blindly.
Even if it’s just your trained staff responding knowledgeably to our questions before we hire you to protect our most valuable commodity, that counts.
“Golden Rule Marketing” — life’s really golden when you apply it. Very simple, actually. You treat others the way you want to be treated. I’m excited that my friend found a doctor who sounds golden. It’s good to know you’re out there.
If you’re interested in growing your wellness practice with patient-centered care, then you should also try patient-centered content marketing. I’d love to help you make friends with your clients using email newsletters or friendly, helpful blog posts on your website.
Fill out the contact form below. I will be happy to help! Or call me directly at 443-362-8789
A chronic illness that lingers gradually strips the normalcy from your life. It steals your dreams, your friends, your finances, and your loved ones.
Or an illness like cancer can suddenly attack and suck the life from you overnight. Instead of a rags-to-riches story, you endure the reverse tale.
If you get a diagnosis, you and your medical team can start working on a solution to those health problems with a real sense of understanding, right?
Imagine running medical test after test, brutal blood-draw after blood-draw, chasing clue after clue, and not getting the answers you need to help your suffering child.
The Might family never gave up. Finally a research team from Duke contacted them and asked them to join a study on illnesses with no diagnosis. Why? To see if exome sequencing, a cutting-edge DNA research, could lead to answers. Exome sequencing, a less expensive option, only deals with one small portion of a person’s genetic coding. In the case of the MIghts, researchers compared a small amount of DNA sequencing from their son’s DNA to each of his parents DNA.
About two years into the study, the Mights discovered that their son had a previously unheard of disease with no known treatment plan. He inherited an extremely rare glycosylation disorder caused by NGLY1 mutations. Precision medicine at work — so amazing! My hat is off to those researchers devoted to helping those with rare medical needs.
On with our (true) story. With a combination of perseverance, brains, grit, and social media networking, Matt Might went to work to find other NGLY1 victims.
Why? According to Seth Mnookin’s article (see link above) in The New Yorker, “… without additional cases, there was virtually no possibility of getting a pharmaceutical company to investigate the disorder, no chance of drug trials, no way even to persuade the FDA. to allow Bertrand to try off-label drugs that might be beneficial.”
Precision medicine doesn’t work without finding the precise drugs needed. What the Might family needed was a drug or drug combination that would be effective and currently FDA-approved to use for their son’s condition. Relief could not wait for years of drug-testing and research.
Enter Might’s viral blog post!
He did it! He found other sufferers with NGLY1 disorders. Most importantly, the Might family improved the quality of life for their son AND others with the rare NGLY1 disorder. Their research led them to FDA approved drugs within a few years.
It’s not the kind of precision achieved by AI, bots, or any computer-generated copy. I’m a firm believer that no robot will ever fully replace passionate human creativity! Technology should forever be a helper but not a replacement for the human touch.
Matt wrote from an intimate understanding of his son’s need. He also wrote his story from his heart — full of love, compassion, and urgency. His story, though technical at times, was not stuffy. I got choked up reading it. I cheered him on in his search. It sounded like a mini-stadium in my living room!
You need someone who cares about your business to write about your business — that’s heart.
Sharing his unique challenge in a personal way hooked those might also be facing some other sort of unknown genetic nightmare.
That’s what I’d love to do for your business today. You can reach me 443-362-8789 or email firstname.lastname@example.org.
My Grandmother grew up as a sharecropper’s daughter on the West Coast, moving from farm to farm wherever hired hands were needed. With grit and perseverance that matched her fiery, tousled locks, she pulled herself up from her roots, graduating from college with a degree in education.
She was always trying something new, insatiably curious and intelligent, though her career as a teacher was undeniably, well, lackluster. However, she reared four amazingly gritty, intelligent children who multiplied that influence with large families. To date they’ve reared dozens of doctors, musicians, entrepreneurs, and skilled artisans. She certainly left her mark on my life!
“Learning a new skill is never a waste of time, Julie!” The gusto in Grandma’s tone made her voice tremble.”You never know when that skill will come in handy.” She may have been referring to my efforts at piano or perhaps to my budding sewing abilities at the time. Her underlying message came through loud and clear — no slackers in this family!
She and Michelangelo had this in common, according to Jeff Goins, author of Real Artists Don’t Starve. Always be learning something new. Michelangelo segued from sculpting abilities into architecture and engineering. As Goins puts it, “One skill sets into motion the need for another.”
Which is why as a business blogger and writer, I’ve been challenged to continually learn about sales and marketing. Words like sales funnels and target market were formerly bridges into unknown territory for me. I had to embark on a new learning adventure.
Here’s what I discovered. Warm, friendly words that sell helpful products and services benefit both the target audience and the professional service providers. My tools are the 26 letters of the English alphabet.
Now I’m learning to keep my ear to the ground as to what works best on which social media platform.
In this rapidly morphing world of tech and marketing, however, some basic skills and values never go out of style. Treat your clients the way you want to be treated. Always show up when promised. Do your best!
What about those piano and sewing skills? I shake my head when I think about it. Handmade wedding gifts, dresses for my only daughter, and tons of mended clothes later — yep, that’s a skill well worth the time.
Teaching private piano lessons has unbelievably paid over half of our bills for the past dozen years. Who would’ve guessed? Plus, I’ve had the sheer delight of investing in a future generation of musical literacy.
In a few of my students, I’ve seen that inner spark ignite. I sit in awe as beautiful music flows from their fingertips. Who knows? I may have had a hand in molding a future Great Artist. The thought gives me goosebumps.
Meanwhile, as I keep building my own skill sets, I’m in search of my own inner Michelangelo. Thanks, Grandma, for your example of grit that never quit.
Let’s start with a basic question. What is your business mission statement? If you’re reading this article and your bottom line is your biggest WHY for your business, read no farther.
It’s okay with me. This article is not for you. However, if happy, healthier clients are your focus (along with that necessary bottom line), then you’re in tune with patient-centered care.
According to this article in Catalyst (https://catalyst.nejm.org), how you make your clients feel is an important part of quality care.
The Institute of Medicine (IOM) also lists patient-centered care as one of six markers of quality health care. In fact, all six goals could be summed up by saying, “Do your best for each client. ”
How many of us actually look forward to picking up the phone and calling a doctor, dentist, or other wellness provider? Ladies, how about getting the man in your life to schedule his own appointments? Is it like pulling teeth? Healthcare is a very emotional and personal experience for most clients.
While you as the wellness provider bear most of the responsibility for safe and effective care, your office staff will make or break patient-centered care with a tough-as-nails or a sour lemon approach.
Your “gatekeepers” should embody all that is wonderful about your wellness practice.
If you’re as healthy as a horse, you can’t understand your clients. You need to hire a secret “quality control” agent to discover how it feels for your new potential to phone or walk in the front door of your practice.
Don’t hire your best friend. Don’t even hire an acquaintance. Hire someone who has a sick loved one and experiences doctor’s offices ALL the time. Have them call your office at different times with “new patient” questions. Pick the busiest times. Here are a few suggestions — keeping it simple is great!
Yes. I deliberately placed a small ad for writing work that would make me happy. Not that I don’t enjoy learning and writing about many different topics. I’m a self-confessed word nerd. Think insatiable curiosity like “The Elephant’s Child” who visited the great grey-green, greasy Limpopo River to satiate his curiosity. His curiosity drove his relatives batty. If you’ve never read Rudyard Kipling’s Just So Stories, you’re really missing out, “O Best Beloved”.
I wanted to reach out to new potential clients and jazz up my business. January and February are survival months. Seasonal slump, anyone? Grin and bear it. If you’ve saved up for a trip to a sunny island, well, that’s warm and wonderful. I just wanted business — happy business!
Also, I wanted to make someone else happy. If you meet someone else’s needs, surprisingly, you often find your own needs met. That’s exactly what happened for me. I ran a crazy discount. Got a lead. The lead became a client, and I solved a problem for her — polished happy client stories i.e., mini case studies.
I stepped outside of my comfort zone and met new people. I chatted on the phone with a business owner while she was walking home in NYC. How cool is that for a small-town gal? The wellness therapists that I interviewed for my client’s customer success stories are amazing, successful business owners in unique niches. Helping others. Meeting genuine needs.
Along the way, I rediscovered how much I appreciate the wellness industry and an integrated approach to medicine. Researching different therapy options was just plain fun and positivity rolled into one. Positivity is a rare find in a doctor’s office, just sayin’.
Even better, my client was over the moon with the final product — polished happy client stories with quotes she can use across all of her marketing platforms. She already knows she does good work. But it’s hard to to “toot your own horn” and even tougher to put it into writing yourself. Anyone agonize over writing their About Me page or personal bio? When someone else gushes for you — that’s some serious sweetness for your brand. Happiness for myself and my client? I’d say it was a win-win.
If your business or mindset is in a seasonal slump, celebrating client wins is a sure-fire way to put some spunk back into your step. Happy clients remind you of the basic WHY of your business.
Brainstorm with your sales and marketing departments. Do you have some happy clients you can reach out to for case studies or happy client stories?
If you’re a sole proprietor, go hang out with some other small business owners, perhaps at a local Chamber of Commerce meeting. Is there a special package deal you could run that includes other small businesses? Get the juices flowing and create some good buzz!
Highlight other businesses that have served you well on your website or email newsletter. Give them a shout out on your Facebook or LinkedIn page.
Look at your online reviews. Screenshot the great ones (funny ones are even better — How So-and-So Saved My Bacon) and put them up on your business Facebook page.
Don’t forget current employees or freelancers that serve your business. You’d be scrambling on a hamster wheel without them. Make them happy. Write that recommendation already! Include a tip or a bonus.
We’re up to our ears in negativity in real life, in business, and in the news. Even the gritty, persistently curious Elephant’s Child needed some kind help (no thanks to his relatives, hmmm) along the way to save him from the Crocodile at the great grey-green, greasy Limpopo River! (Curious yet? Need a fun weekend read?)
Be the difference you want to see. If you’re just “in it to win it” for your bottom line, you’ll end up being the loser in the long run. I LOVE seeing businesses big and small that have a mission statement of kindness and fund charitable works with their profits.
Treat others with extraordinary kindness — don’t just talk about it. Do it! Sooner or later, that kindness boomerang’s gonna come back to you. A true happiness project will make you AND your client smile. That, my friends, is the Golden Rule.
Here’s where I offer to help YOU in exchange for a helping of happiness (and some cold, hard cash, too). I create warm, friendly words that sell your business solutions. Need some polished happy client stories? Need marketing blog posts that improve your business visibility and reach your target market? I’m here to help with your content writing and marketing — Call me at 443-362-8789 or email : email@example.com