7 ways to use case studies to grow your business
Who doesn’t want to hear some good news?
Disasters, hate, and violence are what we hear about every single day.
Shining stories of good will and kindness keep us afloat. It’s what makes movies like Schindler’s List so very gripping. Good and evil. These exist in business, too. You want to be the good, right?
Maybe your business is going through trying times? Maybe you’ve hit a wall with growth.
It’s time to scratch, hunt, and dig up some happy client stories. Don’t invent them. Sooner or later you’ll be seen for a fake. I’m sure you’re not.
What about a quick exit survey on your website?
What did you like about us? Did you like our service? Please leave us feedback and an email. This may generate a client you can actually talk to in the world of online sales.
Other ways include in-office surveys and asking happy clients in person if you can share their story.
Highlighting happy past client stories gives your future potential client some tantalizing news. Like instant oatmeal, Facebook is a quick fix for this kind of story.
Good feels. We all need them. An ancient Proverb compares pleasant words to honeycomb, sweet and healthful. How you spread your news is up to you. Facebook is a quick hit and an instant share. This will mean an abbreviated happy client story, so shrink that case study down to one paragraph with a quote!
Give your clients some time in the limelight — in print.
If you’re a B2B company, then you can share the love. Even a small business can feature another small business. Life gets more beautiful.
Your generosity in featuring another business will not go unnoticed. Generosity breeds generosity.
For longer-term impact, you will want to use your full-fledged 500 word or more case study as a printable sell-sheet for your sales reps. Your in-house marketing and design team create an attractive format that your sales reps hand to a client. Or you can ask your freelance content writer who their favorite designers are. They often work hand-in-glove.
Trade shows are another perfect venue for a printed case study.
You know the drill. B2B clients stop by your booth. You want quality brochures or fliers to hand them as they move along to the next vendor. Attractive stories are a quick way to get your company remembered. At end of the day, your case study flier may be the first thing your potential client wants to read.
Post case studies to your website.
Updated information on your website keeps the SEO rolling. Is your web copy boring and bland. Add some zip and zing to your content. A happy client story? Bingo!
Send out your case study to your email newsletter list with a “special” discount.
Old-fashioned emails are not dead. In fact, I just bought a small item recently from a small company that emails me regularly. I may skim most of them — truth– and don’t read every word. Some get trashed. Still, the word SPECIAL caught my eye.
Offer a discount with this teaser — an abbreviated case study or a happy client story. That’s a winning combination!
Post your best case studies on LinkedIn.
B2B customers hang out on LinkedIn. Why not put your best foot forward? You need to publish regularly to get seen on LinkedIn. No fairy dust here. Just a steady drip of attractive information will do.
Have your designer create a downloadable PDF version of your case study.
If you’re ready for a new lead magnet on your website, a great case study could fit the bill. Maybe you are shifting your target market. New client case studies based on this specific market might be just the ticket. You can include the link in business emails with clients. Boom! They have something attractive to print off for their boss, or whomever is in charge of the buying decisions.
These are just a few strategies among many for using the handy, dandy case study to its best advantage.
Ready to invest in quality case studies for your business? I’m here to help strategize, interview and write, polish, and write!
As a professional service provider, your clients want to hear from other folks just like them. How did you solve their problems?
Now that’s a story worth telling. Let’s get started today! I’m talking to clients every single day, so please leave a message on my cell 443-362-8789 or email firstname.lastname@example.org Your story is important to me!