It did grab your attention, right? Now is the time to grab your favorite writing tool or dictation app and do a brain dump.
What went well for your business this year? What areas need some love? What specific steps can you take to improve your business this year? Goal-setting, anyone?
To help with this process, I’m highly recommending a free download from Michael Hyatt. You can get this by visiting http://www.bestyearever.me
The free ebook is called:
Achieve What Matters in 2017: 8 Strategies Super-Successful People Are Using Now to Accomplish More This Year.
I hope to reread this before 2017 begins. I have some huge goals this year. I may post a few of them just to hold my feet to the fire. Not today, though! This post is for you.
Everyone, every business needs a website! Just look around. Every handyman’s van, every delivery truck, every service vehicle almost without exception has a website listed on it. Just because you have one doesn’t mean it’s a good one, though.
Short sentences. White space. Uncluttered webpage. Not a huge bunch of ads and affiliate links.
Your massive list of credentials may be impressive. Ask yourself this question. Does it focus clearly on how you can help your client succeed with their business needs? If, so, good. It’s okay to state what you’re good at if it helps others. If not, cut it down to what matters most to your client.
Your web visitors need a clear nudge to try out your product or services. The digital marketplace is noisy and crowded. Your website needs to be warm, friendly, and inviting. You also need a compelling reason for them to click and try what you have to offer.
Folks are looking for social proof these days. Ever read Amazon reviews before you buy? Recently we tried out the auto maintenance services of a local shop because of the awesome reviews!
Make sure you highlight happy clients or character references on your website. Consider hiring someone to ghostwrite these so you don’t have a sloppy success story that fails to showcase your best business solutions!
If you sell a more complex product or service, an in-depth case study or success story complete with a professional interview by a writer will grab your client’s attention. Reviews are great, but a success story clearly focused on your business solution is even better.
This year I spoke to a highly frustrated business co-owner of a consulting service. Her partner had hired a marketing manager who wrote web copy that was full of errors and wildly disorganized.
I had to ask, what exactly is it that you do, after reading their website.
The same held true of the marketing materials and business emails being distributed. Their target market is highly skilled professionals! Epic business fail! This consultant firm was in serious need of a second set of eyes.
Maybe your website looks sharp. However, fresh web copy could boost your web traffic and SEO. Your content copywriter may even suggest a new marketing theme or strategy. Two pairs of eyes are better than one.
Oops! That is my business goal, too. Let the cat out of the bag, didn’t I?
Providing free, helpful information through a blog or an email newsletter is a great way for your target audience to get to know you.
The consistent “drip effect” is a proven marketing strategy.
Along the way you may find yourself reaping the kindness you have sowed by gaining new clients.