Offer a reward system for loyal customers. The small gifts are a surprisingly effective way of saying thank you. This could be an extra product or an extra service. Serve the extra five minutes, say, as the extra mile.
Take the heat gracefully. Mistakes and misunderstandings happen. Figure out a fair way to compensate your client. This is far less costly than “reverse referrals”.
Simply say the words “thank you for your business”. In a world of constant negativity, these words are a day-brightener when spoken warmly and sincerely.
Take a page from Chick-fil-a. Little things like, my pleasure, create a crowd of loyal fans.
Thank you for reading this, by the way.
Perhaps you already have a grateful fan club? Spotlight your happy client stories to breed a circle of gratitude!
Now that’s a smell that’s warm, spicy, and very attractive.